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Diageo and Suho to promote responsible drinking

Spiritz

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. Suho is a renowned South Korean singer-songwriter and actor who leads the group Exo that debuted in 2012.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. These drinks often include added vitamins, minerals, or other health-promoting ingredients.

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St. Augustine Named “2024 Distillery Of The Year” By The ADI

The Whiskey Wash

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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The Beer Café hits fifty

Spiritz

Under the campaign, The Beer Café outlets are offering a special promotion named Big 50 from June 5th to 15th, allowing guests to enjoy their first drink for Rs. Entrepreneur Rahul Singh founded The Beer Cafe in 2012. 50 across India.

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Michael Kill CEO NTIA Appointed as Official Representative to the United Nations as International Nightlife Association Gains Consultative Status

Bar Magazine

As part of its expanded role, the INA will be represented by a distinguished group of global delegates who will defend the industry’s interests before UN bodies and promote policies and programs that foster sustainability, safety, and responsibility in nightlife.

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Light Years: Has Britain Finally Fallen for Low-Calorie Beer?

VinePair

He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. So what’s going on?

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Tales of the Cocktail Foundation Announces Open Call for Nominations for 2025 Tales Catalyst Honorees

Tales of the Cocktail

Examples of past Tales Catalysts include: Lynnette Marrero (2012 Honoree) and Ivy Mix (2014 Honoree) Founders of Speed Rack, an all-female high-speed bartending competition designed to highlight emerging women and femme-identifying talent in the cocktail industry while supporting those impacted by breast cancer. Tales Catalyst U.S.