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Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. Suho is a renowned South Korean singer-songwriter and actor who leads the group Exo that debuted in 2012.
Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. These drinks often include added vitamins, minerals, or other health-promoting ingredients.
It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”
Under the campaign, The Beer Café outlets are offering a special promotion named Big 50 from June 5th to 15th, allowing guests to enjoy their first drink for Rs. Entrepreneur Rahul Singh founded The Beer Cafe in 2012. 50 across India.
As part of its expanded role, the INA will be represented by a distinguished group of global delegates who will defend the industry’s interests before UN bodies and promote policies and programs that foster sustainability, safety, and responsibility in nightlife.
He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. So what’s going on?
Examples of past Tales Catalysts include: Lynnette Marrero (2012 Honoree) and Ivy Mix (2014 Honoree) Founders of Speed Rack, an all-female high-speed bartending competition designed to highlight emerging women and femme-identifying talent in the cocktail industry while supporting those impacted by breast cancer. Tales Catalyst U.S.
As of 2012, Evan is still in charge. In 2012, KBD took back the Willett Distillery title, and began on-premise distillation once again. The Kentucky Distillers Association (KDA) is a non-profit organization that promotes and protects the state’s spirits industry.
In 2012, the oldest expression Ballantine’s 40-Year-Old named the ‘pinnacle’ of the range was launched in Asia, later becoming available worldwide. From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme. million cases annually.
Budweiser: ‘That’s My Boy’ (2012) Budweiser is no stranger to the silver screen. Heineken: ‘Skyfall’ (2012) Espionage skills aside, James Bond is most known for his Martini — shaken, not stirred. That’s why some fans were up in arms when the spy swapped his usual order in favor of a Heineken in 2012’s “Skyfall.” Why the change?
We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. Yellow Tail Pure Bright, a line of lower-calorie, lower-ABV white wines, benefitted from strong off-premise promotions and activations in 2023, says Gorvitz.
Fast Track winner Monaco Cocktails debuted a brand refresh in 2023 with new monochrome cans, each featuring an emblem stating “established in 2012” within a refreshed logo. Redesigns such as this help to make beverages stand out more on the shelf and compete against the hundreds of other RTD brands.
The Johnnie Walker brand continues to emphasize travel and exploration, with Diageo promoting the brand by launching the Voyager, a 1920s 1920s-style yacht that sailed through Asia between September 2012 – March 2013, hosting a number of events at different destinations onboard.
Under the ownership of Remy Cointreau since 2012, Bruichladdich continues to embrace Mark and Jim’s founding ethos: to promote and support Islay agriculture and the island community while making world-class whisky. They even simultaneously started one of my personal favorite gin brands, The Botanist.
The house is committed to lowering its carbon footprint and promoting sustainable viticulture. In 2012, the Champagne house converted to electric tractors to reduce their carbon output in the vineyard. Promoting biodiversity is another company priority.
Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. Regardless, Icarus’ brew is a banger, and Hershey didn’t come out of the ordeal looking all that cool.
In 2012, the first major salvo of the melee was fired by a single, historical — and deliciously culty — producer, Raventós i Blanc , when it established an exclusive proprietary designation for its terroir and labels, Conca del Riu Anoia. missed an opportunity to promote their top-quality wines and producers,” he says. “In
This gives you two weeks’ worth of opportunities to promote your restaurant in a colourful and festive way. The dragon is associated with strength, health and good luck , making it the perfect theme for LNY promotions and parties. This allows you to capture their information and permission to send them future promotional deals.
In 2012, Steve also Co-Founded AIMBA, an innovative after-school enrichment program that combines sports athletics, and academics through basketball I.Q. Leveraging Social Media In what ways do you leverage social media to promote hospitality industry partners and create meaningful experiences for your audience?
Guests will also enjoy services promoting physical and mental well-being, including a spa, Zen garden and Japanese tea café. Since the opening of The Okura Prestige Bangkok in 2012, Hotel Okura has enjoyed a long and successful partnership with AWC, which has spearheaded several development projects in Thailand.
In 2012, I started Alice & the Magician flavor labs where I used that library to design flavor and aroma products like drinks and cocktail mists. The deep ocean minerals we source are a blend of 70 different trace minerals and elements in the perfect proportion to ease stress and anxiety—and to promote overall biological function.
Skyfall (2012) – The Macallan 1962 Fine and Rare The first drink you think to associate with James Bond is the infamous Vodka Martini (“shaken not stirred”). In Skyfall (2012), Bond, played by Daniel Craig, confronts the film’s villain Raoul Silva, played by Javier Bardem.
Ruiz, who got his start in the hospitality and service industry at a pizza parlor at age 15, discovered his affinity for the craft, in 2012, while working as a bus boy and server at New Jerseys acclaimed Ryland Inn and saw the beautiful, complex, and artful mixed drinks coming out of the bar. Follow the journey @drinkmiraflores.
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