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The State of the Booze Business: What Does the Future Hold?

Booze Business

Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails.

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Niche Sports and Games Are Helping Breweries Score Big

Imbibe Magazine

In 2012, Morgan Jappe co-founded the Brewery Running Series , whose first event was a five-kilometer run in Minneapolis that began at Fulton Beer. “It We wanted a place where we could have craft beer and be able to play games that are important to us,” says Kaplan, the CEO of the primarily queer-run brewery owned by people of color.

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The Mount Rushmore of Craft Breweries, According to 8 Beer Experts

VinePair

craft beer has been around so long that it’s experienced several significant booms and several subsequent busts. But through its ups and down, craft beer has proven that it is here to stay, now a part of the culinary and cultural fabric of not just American life, but life all over the world. Samuel Adams (Boston Beer Co.):

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Rabbit Hole’s Kaveh Zamanian Thinks Wine and Beer Will Inspire Future of American Whiskey

Drinkhacker

Zamanian founded Rabbit Hole in 2012, and after seven years of growth and scaling, sold the majority to Pernod Ricard in 2019. My inspiration really has come more in the direction of culinary craft beer, even wine producers. The result is one of Kentucky bourbon’s most recent and now-famous success stories.

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The Mount Rushmore of IPAs, According to 8 Beer Experts

VinePair

1 craft beer style in America, if not the world. In that time, we’ve seen the beer industry go from malty English IPAs to dank West Coast options — teeth-chatteringly bitter double and then triple and even quadruple IPAs — to softer, fruitier, and hazier New England-style options. Maine Beer Co.

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