The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails.
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