2012 Craft Beer Promotion 
Booze Business
JULY 9, 2024
Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. These drinks often include added vitamins, minerals, or other health-promoting ingredients.
VinePair
DECEMBER 2, 2024
He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. percent beers,” says McFarland.
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