2012 Bottling Promotion 
Booze Business
JULY 9, 2024
Non-alcohol beverages growth This shift is strongest among younger generations, with Gen Z (born 1997-2012) drinking over 20% less than other generations did at their age. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Premiumization is most notable in spirits.
The Whiskey Wash
OCTOBER 19, 2024
With around 300 special-edition Blue Label bottlings, the brand frequently collaborates with artists and designers to create unique, limited-edition releases. These designs, featuring striking artwork, range from limited runs of 100 bottles to larger collections, making Blue Label a coveted collector’s item.
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VinePair
MARCH 1, 2024
As of 2012, Evan is still in charge. But when the barrels ran dry, the company began buying bourbon from other Kentucky producers and continued on as an independent bottling company. Some of those brands bottled by Willett include Rowan’s Creek, Noah’s Mill, and Johnny Drum.
VinePair
SEPTEMBER 1, 2024
Budweiser: ‘That’s My Boy’ (2012) Budweiser is no stranger to the silver screen. Wahlberg then smashes one bottle’s top off on the car and chugs its contents. This is especially apparent in one episode when an American billionaire orders a bottle of 2002 Domaine de la Romanée-Conti (DRC). Why the change? The simple answer: cash.
The Whiskey Wash
MAY 13, 2024
Barclay and McKinlay continued to expand global exports – the iconic square bottle was allegedly introduced to enable the brand’s American salesmen to conceal bottles in their briefcases during prohibition from 1920. In 1993, Ballantine’s 21-Year-Old expression was launched – at the time the brand’s oldest whisky bottling.
VinePair
MARCH 22, 2024
Today, Ruinart is known for its expressive, Chardonnay-dominated Champagnes packaged in bottles inspired by the house’s roots. All that changed with the Edict of Louis XV , which allowed for wine to be shipped in bottles, which were necessary for Champagne to complete its signature second fermentation.
Cheers
MAY 8, 2024
We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. Another Foley Family brand, Chalk Hill, consistently ranks among the top 10 chardonnays with both its Sonoma Coast and Estate bottlings, Vu says.
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