Spiritz

MARCH 4, 2024

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. Suho is a renowned South Korean singer-songwriter and actor who leads the group Exo that debuted in 2012.

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Promoter Promotion Alcohol 108

Booze Business

JULY 9, 2024

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

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Alcohol Infusions Craft Beer Beer 246

VinePair

DECEMBER 2, 2024

He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. Bell says that British customers want less of the calories, but all of the alcohol. So what’s going on?

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Beer IPA Alcohol Craft Beer 87

Cheers

MAY 8, 2024

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.

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Wine Promoter Promotion Sommelier 98

Tales of the Cocktail

FEBRUARY 6, 2024

In 2012, Steve also Co-Founded AIMBA, an innovative after-school enrichment program that combines sports athletics, and academics through basketball I.Q. Leveraging Social Media In what ways do you leverage social media to promote hospitality industry partners and create meaningful experiences for your audience?

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Bar Hospitality Bartending Bartender 105

VinePair

MAY 19, 2024

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. Regardless, Icarus’ brew is a banger, and Hershey didn’t come out of the ordeal looking all that cool.

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Stout Rum Beer IPA 105

Dry Atlas

NOVEMBER 21, 2023

In 2012, I started Alice & the Magician flavor labs where I used that library to design flavor and aroma products like drinks and cocktail mists. I wanted my own drink and my own culture, and I wanted to feel proud of the decision I made to be alcohol free and not like I was sitting at the kids’ table trying to fit in with the adults.

Alcohol 52

Alcohol Sommelier Mocktails Mixologist 52