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5 to Try: Melon Liqueur

Imbibe Magazine

But a recalibrated formula, launched in 2012, has found favor among bartenders looking to experiment, as we explore in our September/October 2024 issue. The vibrantly hued Creme de Melons Vert macerates fresh green melons sourced from Honduras and China into neutral alcohol before sweetening with sugar. Launched in the U.S.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

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Can a Bloody Mary Help You Process Booze Faster?

VinePair

According to a 2012 study conducted by Japanese researchers at tomato-based foods manufacturer Kagome Co. and soft drink and brewer Asahi Group Holdings, consuming tomatoes alongside alcohol has the potential to speed up the liver’s metabolic process, thus dampening alcohol’s harmful impact on the body.

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Diageo and Suho to promote responsible drinking

Spiritz

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. Suho is a renowned South Korean singer-songwriter and actor who leads the group Exo that debuted in 2012.

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Gallo Taps Beer Market With Montucky Cold Snacks

Cheers

Gallo Winery to reflect its expanded coverage in beverage alcohol. Founded in 2012 by Montanans Chad Zeitner and Jeremy Gregory, Montucky has an ABV of 4.1%, 102 calories and 4.95 .” The family-owned Gallo, founded in 1933 by brothers Ernest and Julio Gallo, this past February changed its name from E. &

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Tilray to Acquire Four Craft Breweries from Molson Coors

Cheers

Revolver Brewing is a craft brewery in Granbury, Texas, established in 2012. With the pending acquisition of these four breweries from Molson Coors, Tilray’s portfolio will expand across beer markets, adding 30% new beer buying accounts, the company says. Terrapin Beer Company is a craft brewery based in Athens, Georgia, founded in 2002.

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Jamie Foxx Launches BSB (Brown Sugar Blend) Flavored Whiskey

The Whiskey Wash

The actor, known for his roles in Django Unchained (2012) and Ray (2004), has long been a whiskey drinker. About WES Brands WES Brands was founded in 2021 with the aim of diversifying the alcoholic beverage category. In comparison to other celebrity whiskey ventures, BSB is surprisingly affordable.

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