VinePair

SEPTEMBER 5, 2024

Money was also thrown at promotional events at trendy nightclubs in places like Miami and Las Vegas, where famed flair bartenders like Carneval Court’s Rene Garcia seduced crowds with spinning bottles of Ciclón. It had been her liquor of choice for nearly the entire life cycle of the brand, and she typically enjoyed it as a Ciclón and Coke.

Rum 92

Rum Tequila Nightclub Bartending 92

VinePair

AUGUST 9, 2024

While the lineup — which sold to Beam Suntory in 2011 — has since expanded to include several other cocktails, wines, vodka, and even salad dressings, we stuck to the OG Marg. Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S. tequila boom.

Tequila 95

Tequila Wine Liquor Bottling 95

Bevspot

AUGUST 4, 2015

There’s a lot going on with booze around BU that you don’t realize” says Romard, who ran liquor management for the BU Pub, “It’s exclusive to students and alumni 21+ and faculty, but there was no sign or anything. There was only one way to promote it and that was through Facebook.” And he certainly was.

Bouncer 52

Bouncer Promotion Promoter Hospitality 52

Bevspot

AUGUST 4, 2015

There’s a lot going on with booze around BU that you don’t realize” says Romard, who ran liquor management for the BU Pub, “It’s exclusive to students and alumni 21+ and faculty, but there was no sign or anything. There was only one way to promote it and that was through Facebook.”. And he certainly was. What’s to Come.

Bouncer 52

Bouncer Promotion Promoter Hospitality 52

VinePair

NOVEMBER 26, 2024

Whisky brand Canadian Club was under the ownership of liquor company Hiram Walker & Sons, which decided to promote the brand with a whisky treasure hunt dubbed the “Hide a Case” campaign. And if there’s one thing we can take away from the ongoing popularity of true crime documentaries, it’s that people love an unsolved mystery.

Club 92

Club Promotion Promoter Liquor 92