How Flavored Whiskey Became a Major Part of Modern Drinks Culture
VinePair
NOVEMBER 12, 2024
A Category Leader Outranked only by bestselling Tito’s Vodka , the cinnamon-flavored Canadian whisky’s silver medal in overall spirits sales counts as a coup, especially considering that the Fireball brand only dates to 2007, after the Sazerac Company bought it, renamed it and launched it nationally. Crown Royal whiskey is down.
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