Mezcal Amaras’ Luis Nino de Rivera Mesta on Trends, Challenges, and the Future of Mezcal
Drinkhacker
JANUARY 1, 2024
Unlike most tequila, however, mezcal is more of an artisanal product, often made entirely by hand and with frequently far lower yields. Celebrities are also launching mezcal brands, similar to what happened in the tequila industry. When we launched, there were 60 brands in Mexico in 2011; now there are over 300.
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