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Secret Bar has been around for 13 years, and its name makes sense when you realise that when it opened in 2011, fewer people viewed the market as a hang-out spot, so the bar was something of a local’s secret. I watched a few drinks go across the bar and would have happily drunk any of them, and service was fast and efficient.
When we launched, there were 60 brands in Mexico in 2011; now there are over 300. The challenges are first, to grow artisanal mezcal to highvolumes without compromising mature agave and the traditional process. Celebrities are also launching mezcal brands, similar to what happened in the tequila industry.
HARAS DE PIRQUE HUSSONET GRAN RESERVA CABERNET SAUVIGNON 2011 $12.99 This is a wine of magenta complexion inspired by its highvolume of boysenberry, raspberry flavors, with hints of pepper and cinnamon. This is a light with black currant character, blackberry and peppery notes. Your best bet for grilled food in the summer.
Union, a company that supplies point-of-sale systems to more than a thousand high-volume bars and restaurants across the U.S., According to Williams, five of those brands currently cover the vast majority of retail sales for flavored whiskey, citing year-to-date figures from global marketing research firm NIQ.
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