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How It Started: Speed Rack

Imbibe Magazine

It’s hard to remember what the drinks world was like before Speed Rack co-founders Ivy Mix and Lynnette Marrero. The all-women bartending competition , which was conceived in 2011 out of the constant frustration of working in a male-dominated industry, has proven their most impactful legacy. Not a woman, by the way.

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Shakers Can Break Ceilings: The Rise of Women in Global Cocktail Competitions

VinePair

It wasn’t until Netflix released “Drink Masters” in 2022 that the average bar guest realized mixing cocktails could be a competitive sport. “It In 2023, Diageo World Class documented the event via Spirit on Prime, while other brands have streamed their comps on YouTube, further expanding the visibility of the competitive bar world.