The History of Jack Daniel’s Iconic Tennessee Whiskey
The Whiskey Wash
APRIL 27, 2024
After much deliberation the iconic square bottle was chosen with Daniel commenting that it was “A square bottle for a square shooter”. Until 1987 Jack Daniel’s Tennessee Whiskey (with the black label) had an alcohol content of 45%, which translates to 90 U.S. Proof (45% alcohol volume) Jack Daniel’s black label is reduced to 86 Proof.
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