Fertilized by Opportunity and Innovation, Cider Is Expanding Its Appeal
Imbibe Magazine
AUGUST 26, 2024
A person-by-person palate shift helps Alma’s cultivate a customer base crossing over from sour ales or natural wines. It was pigeonholed as a drink for kids,” says Alex Doman, the co-founder and CEO of AVEC Drinks , which makes an alcohol-free cider flavored with cardamom. They’re beverage-alcohol drinkers.”
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